Relevancy Is Not Simply On /Off
I bang on and on about "relevancy" because it is the single* most important attribute that you should apply to your work. If we can achieve the perfect relevancy of a piece of information or a tool or a contact then we can sit back in the knowledge of a job well done. Unfortunately, gaining relevancy is soooo difficult. For instance, Google would like to return the most relevant search result for you at any one time - just one result, the most relevant. And they are millions of miles away from doing that. Relevancy is not a binary attribute, it is a continuum. Relevancy is made up of a number attributes that are, second by second, constantly in flux : need mood urgency context time of day ... You get the point - there are so many factors to take into account that it's almost impossible (currently) to be perfect but we should not be scared of failing as we go for perfection :-) OK, so how do you know when a piece of work (content, software, website, intranet ...) is r