I have recently been teasing out why hybrid-events have, to many, been a lack lustre and frustrating experience . Through the insight of Duncan Nimmo I have crystallised it to, "we need to invent a new grammar/narrative of such events". Duncan comes to me from the movie making industry, here's my summary of what he told me - stick with it, it is totally hybrid-event related :) ... before the movie camera was invented we of course have had storytelling for a very very long time. Sitting around the campfire having a yarn, writing novels and publishing them, and even performances on the side of the street. Theatre itself evolved out of this storytelling tradition and became its own thing with its own technology and ways of being - act 1, act 2, act 3, principal actors, physical theatres, and everything else that goes to put on a theatrical performance. When the movie camera was invented it was at first a novelty to be witnessed, the sheet hung up and a train arriving at a s
Project Management, Change Management, and Cloud Strategy