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The Real Life Social Network v2

A common sense, obvious and leading presentation from Paul Adams who is the "Senior User Experience Researcher" at Google. If you want to know about Facebook's weakness it's the word "friend" - and we all know it, it's been the butt of jokes for ever and it's the reason we all feel uncomfortable using it - what is a "friend"?

Paul's "about":
Senior User Experience Researcher at Google. I’m the research lead for sociability, and I work with teams building products and features for the social web. I’ve previously worked as a User Experience consultant at Flow (working with the BBC, The Guardian, Vodafone, London Underground, and others), and as an Industrial Designer at Dyson