The Future As Seen By Me In 2010

Well looky here, things one has scanned in eh. (ignore the photo, that's some guy that made some accounting software, not sure what became of him ;) MIKE RIVERSDALE is fuming. The expensive headphones he bought in Sydney three weeks ago have just died. His first reaction is not to randomly spill expletives into his coffee, but to use his iPhone to vent his frustration to his Twitter con- tacts, under the moniker Miramar Mike. "I will also put, 'What should I do?' It's a conversation. I'm reaching out to the people following me." The council predicts hand-held digital devices such as smartphones will rule the world in 2040. They already rule the life of Mr Riversdale, whose company WaveAdept helps businesses adapt - their computing sys- tems to allow staff to work from anywhere - and with anyone. In order of fre- equency, he uses his iPhone to tweet (1136 followers; 8363 tweets since joining), e-mail, make phone calls and use online services, such as checki

1 Reason Businesses Must Engage On-Line

There is talk over on Geekzone* around Telstra in HD (High Definition). After some discussion about what will, could and should happen with some annoyance from a few of the posters Jeff Doyle (Market Manager - InHome Services, TelstraClear) came on and left a reasoned and detailed comment.

Top work.

However it was the comment directly following Jeff's that caught my eye:
That's great to hear!

I'm on Telstra Triple play and was considering dumping Telstra TV in favour of SKY HDi but I think I'll hold off.

...


And that's a perfect of example of why businesses should engage with customers using on-line communities
You keep your customers


And you do it by talking to them in their space and not forcing them to come to you!

* one of the most active on-line communities in New Zealand, and here's why

Comments

  1. I was thinking the same thing when I saw Telstra's response. All companies need someone who's job is scouring the newsgroups, forums and blogs, and responding to questions/criticisms/suggestions. Vodafone's Paul Brislen is a good example of this. I don't always agree with what Vodafone or Paul says, but I truly appreciate them for engaging with the community.

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