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Ok, time for me to drop the "2.0"

Enterprise 2.0 ... Web 2.0 ... Recruitment 2.0 ... blah blah blah 2.0 ... it's done it's dash and most people have now raised their website expectations to demand that they "do" and not just "be".

So, along with Ben, Charles, Josh, Richard (some time ago) and a growing band of merry techies I hearby officially drop the "2.0" moniker.


  1. Hi Mike - I set up a Ning community called NZ Recruitment 2.0 18 months ago. We have around 210 members. It's not that I can't be bothered changing the name, but I think "Recruitment 2.0" is still very apt. A lot of (but not all) HR and recruitment people are still unfortunately operating firmly in the 1.0 space - they are not all early adopters of social media like yourself. There's a lot of terms du jour like "Cloud", "Talent Cloud", blah blah etc., but I don't feel they encapsulate the changing and multi-faceted nature of things as clearly to a non-technical audience. I agree it's just a label, but it communicates simply to the masses that things are changing. A lot of recruiters wouldn't have a clue about online communities, twitter etc - to them leading edge technologies is SEEK.

    I note that you still quote in your blog 2.0 sources on a regular basis, in relation to enterprise 2.0, govt 2.0 etc.

    I'm sure the terms 3.0 and 4.0 will become more common and that many recruiters will miss out the 2.0 altogether.

  2. Hey Paul, I saw the Ning community :-)
    My issue with "2.0" is that it no longer speaks of the underlying difference that "2.0" was from "WWW 1.0" and is generally aimed at saying "We are new". For instance I wouldn't necessarily claim that a lot of "social media" services are "2.0" - most are but not all.

    As for my quotations I will have to pay my son 5c for each one he finds and removes, can't have me being hoisted by my own petard ;-)

    I'll make a bet with you - 3.0, 4.0+ will NEVER catch on, in any realm

  3. I think Telco 2.0 might still be worth keeping 'cos no-one has really left Telco 1.0 behind yet.

  4. So really the "2.0" is a differentiator between "new" and "old" but not a lot to do with "Web 2.0" - and that I get

  5. I agree somewhat with your last comment Mike - I actually first heard the term Recruitment 2.0 before the emergence of Web 2.0 to refer to the brave new world of web-based applicant tracking systems.

  6. Ooooh, so the Web stole it nd made it their own precious ...


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