The Future As Seen By Me In 2010

Well looky here, things one has scanned in eh. (ignore the photo, that's some guy that made some accounting software, not sure what became of him ;) MIKE RIVERSDALE is fuming. The expensive headphones he bought in Sydney three weeks ago have just died. His first reaction is not to randomly spill expletives into his coffee, but to use his iPhone to vent his frustration to his Twitter con- tacts, under the moniker Miramar Mike. "I will also put, 'What should I do?' It's a conversation. I'm reaching out to the people following me." The council predicts hand-held digital devices such as smartphones will rule the world in 2040. They already rule the life of Mr Riversdale, whose company WaveAdept helps businesses adapt - their computing sys- tems to allow staff to work from anywhere - and with anyone. In order of fre- equency, he uses his iPhone to tweet (1136 followers; 8363 tweets since joining), e-mail, make phone calls and use online services, such as checki

Ok, time for me to drop the "2.0"

Enterprise 2.0 ... Web 2.0 ... Recruitment 2.0 ... blah blah blah 2.0 ... it's done it's dash and most people have now raised their website expectations to demand that they "do" and not just "be".

So, along with Ben, Charles, Josh, Richard (some time ago) and a growing band of merry techies I hearby officially drop the "2.0" moniker.


  1. Hi Mike - I set up a Ning community called NZ Recruitment 2.0 18 months ago. We have around 210 members. It's not that I can't be bothered changing the name, but I think "Recruitment 2.0" is still very apt. A lot of (but not all) HR and recruitment people are still unfortunately operating firmly in the 1.0 space - they are not all early adopters of social media like yourself. There's a lot of terms du jour like "Cloud", "Talent Cloud", blah blah etc., but I don't feel they encapsulate the changing and multi-faceted nature of things as clearly to a non-technical audience. I agree it's just a label, but it communicates simply to the masses that things are changing. A lot of recruiters wouldn't have a clue about online communities, twitter etc - to them leading edge technologies is SEEK.

    I note that you still quote in your blog 2.0 sources on a regular basis, in relation to enterprise 2.0, govt 2.0 etc.

    I'm sure the terms 3.0 and 4.0 will become more common and that many recruiters will miss out the 2.0 altogether.

  2. Hey Paul, I saw the Ning community :-)
    My issue with "2.0" is that it no longer speaks of the underlying difference that "2.0" was from "WWW 1.0" and is generally aimed at saying "We are new". For instance I wouldn't necessarily claim that a lot of "social media" services are "2.0" - most are but not all.

    As for my quotations I will have to pay my son 5c for each one he finds and removes, can't have me being hoisted by my own petard ;-)

    I'll make a bet with you - 3.0, 4.0+ will NEVER catch on, in any realm

  3. I think Telco 2.0 might still be worth keeping 'cos no-one has really left Telco 1.0 behind yet.

  4. So really the "2.0" is a differentiator between "new" and "old" but not a lot to do with "Web 2.0" - and that I get

  5. I agree somewhat with your last comment Mike - I actually first heard the term Recruitment 2.0 before the emergence of Web 2.0 to refer to the brave new world of web-based applicant tracking systems.

  6. Ooooh, so the Web stole it nd made it their own precious ...


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