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New Zealand has three hundred and seventy thousand members

No, not TradeMe, which I am sure has more, but Facebook.

Not many, you may think, but add it to the global melting pot and then:
And this is something companies, governments and individuals need to look seriously at –- even if they don't consider this phenomenon relevant to them. Mike made an excellent point that "you can't choose to 'sit out' of social media. You can choose to ignore it, but I don't recommend it." People are talking about you, your business, your government in social media right now. Just because you aren't there doesn't mean there aren't photos of you on Bebo and whole discussions about how much better your competitors are on blogs and in Facebook groups.

Read the Gordon White's full and most excellent Public Address article - A few fun Facebook facts

And when you're done check out: