The Future As Seen By Me In 2010

Well looky here, things one has scanned in eh. (ignore the photo, that's some guy that made some accounting software, not sure what became of him ;) MIKE RIVERSDALE is fuming. The expensive headphones he bought in Sydney three weeks ago have just died. His first reaction is not to randomly spill expletives into his coffee, but to use his iPhone to vent his frustration to his Twitter con- tacts, under the moniker Miramar Mike. "I will also put, 'What should I do?' It's a conversation. I'm reaching out to the people following me." The council predicts hand-held digital devices such as smartphones will rule the world in 2040. They already rule the life of Mr Riversdale, whose company WaveAdept helps businesses adapt - their computing sys- tems to allow staff to work from anywhere - and with anyone. In order of fre- equency, he uses his iPhone to tweet (1136 followers; 8363 tweets since joining), e-mail, make phone calls and use online services, such as checki

Microsoft is fighting back - and it's not about search

Hmmm, I knew I wouldn't be alone with the view that Google search is the beachhead into the enterprise from which to attack Microsoft Office (my posting)

Charlene Li from Forrester has come to the same conclusion via the Microsoft bid to buy Yahoo!:
It's About More Than Search

Microsoft's long-standing interest in search -- and obsession with Google's dominance in it -- is the foundation for the acquisition. But we think that it's much more than that. Microsoft is interested in search because it provides a beachhead into businesses -- especially small and medium-sized ones who don't have a direct relationship with Microsoft.

That's Google real threat -- the ability to leverage today's search relationship into Google Domains and eventually, software as a service that could undermine Microsoft's long-term position -- and as Kyle McNabb and Rob Kplowitz point out, at risk is Microsoft Office's current dominant position. To that end, Microsoft is buying significant share with Yahoo!, not only from search users, but also search advertisers and other relationships via Yahoo! Store.

And so has Scoble:
It’s the fear that Google’s Docs and Spreadsheets might someday take marketshare away from Office that I think was driving this deal.


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